Short Answer

The model sees potential mispricing for Figma having above 1550 paid customers with over $100k ARR in Q2 2026, at 98.0% model vs 0.0% market. This suggests the market is not fully accounting for Figma's Q1 2026 report of 1,525 customers in this segment and management's projection of continued Q2 growth driven by AI features.

1. Executive Verdict

  • Since last update (~24h): The model for 'above 1575' jumped +14.0pp, widening its edge over market, model_led.
  • Headline model probability for 'above 1550' rose +13.0pp, widening its edge, model_led.
  • For 'above 1675', the model increased by +8.9pp, flipping the market edge, model_led.
  • The model for 'above 1600' rose by +5.0pp, also flipping the market edge, model_led.
  • Figma likely exceeds 1,575 paid customers, building on 1,525 reported in Q1 2026.
  • Management projects continued Q2 growth, driven by AI features and seat expansion.

Who Wins and Why

Outcome Market Model Why
above 1675 18.0% 23.9% Model higher by 5.9pp
above 1600 85.0% 88.0% Model higher by 3.0pp
above 1625 61.0% 68.6% Model higher by 7.6pp
above 1650 35.0% 45.4% Model higher by 10.4pp
above 1550 0.0% 98.0% Model higher by 98.0pp

Current Context

Figma reported strong Q1 customer growth ahead of Q2 revenue guidance. As of March 31, 2026, the end of Q1 2026, Figma had 1,525 paid customers with over $100,000 in ARR, reflecting 48% year-over-year growth [^][^][^]. The company's Q2 2026 revenue guidance is projected between $348.0 million and $350.0 million, implying 40% year-over-year growth [^][^][^]. Figma has not yet released its Q2 2026 financial results as of July 14, 2026 [^][^][^].
Recent product enhancements and an acquisition expanded Figma's capabilities. At Config 2026 in June 2026, Figma introduced major product updates including Figma Motion (open beta), custom shader effects and fills (open beta), and new code layers (closed beta) [^][^][^]. These updates aim to deepen platform integration for full-stack development [^][^][^]. In July 2026, Figma acquired the team behind Bud, formerly Orchids, an AI agent and 'vibe-coding' platform, to enhance its AI and prototyping capabilities [^].

2. Market Behavior & Price Dynamics

Historical Price (Probability)

Outcome probability
Date
This market is pricing a high probability of Figma exceeding 1,550 paid customers with over $100,000 in annual recurring revenue (ARR) for Q2 2026. The contract has traded in a very narrow band, between 92.0% and 93.0%, since its inception. The current price of 93.0% reflects strong market confidence, which is anchored by Figma's reported Q1 2026 results. The company ended Q1 with 1,525 customers in this cohort, meaning it only needs to add a net of 26 such customers in Q2 for this market to resolve affirmatively.
The high and stable price is a direct reflection of the Q1 metrics, which showed 48% year-over-year growth in this customer segment, alongside Q2 revenue guidance implying 40% year-over-year growth. The market has priced in the high likelihood that this growth momentum will carry through Q2 and easily clear the modest threshold required. The slight upward drift from 92.0% to 93.0% represents a marginal increase in this already high confidence.
A critical observation is the complete absence of trading volume. With zero contracts traded, the price reflects the initial market-maker assessment rather than conviction demonstrated by active participants. The lack of volume means key technical levels like support and resistance have not been established. While sentiment is overtly positive based on the price, it remains untested by capital flow. The market is effectively dormant, waiting for a catalyst to generate trading interest.

3. Market Data

View on Kalshi →

Contract Snapshot

This market resolves "Yes" if Figma, Inc. reports more than 1650 paid customers with over $100,000 annual recurring revenue (ARR) in Q2 2026; otherwise, it resolves "No". The outcome will be verified using data from Fiscal.ai. The market opened on May 20, 2026, and will close early if the event occurs, with a projected payout 30 minutes after closing; otherwise, it closes by October 2, 2026, at 4:00 PM EDT.

Available Contracts

Market options and current pricing

Outcome bucket Yes (price) No (price) Last trade probability
above 1600 $0.86 $0.20 85%
above 1625 $0.68 $0.38 61%
above 1650 $0.42 $0.64 35%
above 1675 $0.23 $0.82 18%
above 1550 $0.99 $0.07 0%
above 1575 $0.94 $0.12 0%

Market Discussion

As of March 31, 2026 (Q1), Figma reported 1,525 paid customers with over $100,000 in ARR, representing a 48% year-over-year growth [^][^]. Bank of America projects this cohort to increase by approximately 26.2% in 2026, with market discourse centering on Figma's ability to maintain enterprise growth and monetize generative AI [^][^][^]. The company's strong Q1 2026 financial results, which included a 46% year-over-year revenue increase and an upward revision of full-year guidance, may support continued expansion in this high-value customer segment [^][^].

4. What are the consensus analyst estimates for Figma's Q2 2026 revenue and key customer metrics ahead of its official earnings release?

Q2 2026 Revenue Guidance$348.0 million to $350.0 million [^][^]
Q2 2026 Earnings ReleaseAround early September 2026 [^][^]
Q1 2026 Customers > $100K ARR1,525 [^]
Figma projects its Q2 2026 revenue between $348.0 million and $350.0 million. The company has provided revenue guidance in this range for the second quarter of 2026 [^][^]. The official Q2 2026 earnings announcement is expected around early September 2026, with common dates cited as September 2, 2026, or September 9, 2026 [^][^].
Analyst estimates for key customer metrics are unavailable for Q2 2026. The available information does not include any consensus analyst estimates for Figma's Q2 2026 paid customers with more than $100,000 in Annual Recurring Revenue (ARR). For context, as of the close of Q1 2026 on March 31, 2026, Figma reported 1,525 paid customers generating over $100,000 in ARR [^]. No specific analyst estimates or company guidance for this customer metric for the upcoming Q2 2026 period were found.

5. What impact are the Config 2026 product launches and Bud team acquisition expected to have on Figma's enterprise sales pipeline in Q2 2026?

Config 2026 New FeaturesFigma Motion, generative AI plugins, in-canvas Figma agent updates, and 'Code layers' (announced June 24, 2026) [^][^][^]
Bud Team AcquisitionAnnounced July 7, 2026 [^]
Q2 2026 >$100k ARR DataNot yet available as of July 14, 2026 [^][^]
Figma's Config 2026 product launches aimed to expand platform utility. Figma's management had anticipated continued growth and expansion in Q2 2026, building on strong momentum from Q1 2026 where AI features spurred seat expansion and resulted in higher average ARR for teams purchasing AI add-ons [^][^][^]. During Config 2026, held on June 24, 2026, Figma introduced new features including Figma Motion, generative AI plugins, updates to the in-canvas Figma agent, and previews of 'Code layers' [^][^][^]. These additions are designed to broaden the platform's utility for product teams, streamline the design-to-code handoff process, and deepen AI integration capabilities [^][^][^].
The Bud team acquisition will not directly impact Q2 2026 sales. The acquisition of the team behind 'Bud' was announced on July 7, 2026, which occurred after Q2 2026 concluded on June 30, 2026 [^][^]. This strategic 'acquihire' is primarily focused on acquiring talent and advancing research to enhance Figma's AI agent capabilities, meaning it did not have a direct effect on the enterprise sales pipeline within Q2 2026 [^][^][^][^]. Furthermore, as of July 14, 2026, the specific Q2 2026 data concerning the number of customers with over $100k ARR had not been officially released, thereby preventing a quantitative assessment of its explicit impact on Figma's enterprise sales pipeline for that period based on available information [^][^].

6. How does Figma's enterprise feature velocity in H1 2026 compare to that of key competitors like Adobe Creative Cloud and Canva?

Figma Paid Customersapproximately 690,000 (as of March 31, 2026) [^]
Adobe Digital Media Share76% of business [^]
Canva AI 2.0 LaunchApril 2026 [^][^]
Figma prioritized enterprise "agentic" and design-to-code features in H1 2026. The company focused its enterprise feature development around "agentic" capabilities and design-to-code workflows in the first half of 2026, showcasing these advancements at its June 2026 Config event [^][^][^]. Key enterprise-specific introductions included an AI credit usage API for granular tracking and administrative controls for workspace-level web publishing [^][^][^]. As of March 31, 2026, Figma reported approximately 690,000 Paid Customers, though the precise number of paid customers generating over $100,000 in Annual Recurring Revenue (ARR) was not publicly disclosed [^].
Adobe and Canva significantly advanced their enterprise AI and automation offerings. Figma's competitors, Adobe Creative Cloud and Canva, also focused on expanding enterprise AI and automation functionalities during H1 2026. Adobe's enterprise strategy centered on embedding "creative agent" AI assistants, powered by Firefly, into its core Creative Cloud applications such as Photoshop, Premiere, Illustrator, and InDesign, launching these as public betas to orchestrate multi-step workflows [^][^][^]. The digital media segment, which includes the Creative Cloud, constitutes 76% of Adobe's business [^]. Canva's enterprise feature velocity was substantially propelled by the "Canva AI 2.0" launch in April 2026, which transformed the platform into an agentic, conversational tool [^][^]. By May 2026, Canva further expanded its enterprise capabilities to include workflow automation, data integrations with other enterprise tools, and enhanced team collaboration features [^].

7. What do Q2 2026 industry reports from firms like Gartner or Forrester indicate about enterprise spending on collaborative design and software development tools?

Enterprise Spending ShiftTowards AI infrastructure, developer tools, and agent-based orchestration [^][^][^]
New Market CategoryAppGen introduced by Forrester Q2 2026 report [^][^]
Figma >$100k ARR CustomersExpected to exceed 1550 in Q2 2026 (96% probability) [^]
Enterprise software spending is reallocating towards AI-augmented and collaborative tools. Industry reports indicate a significant structural shift in enterprise software budgets. Spending is increasingly directed towards AI infrastructure, developer tools, and agent-based orchestration, moving away from traditional, seat-based legacy SaaS applications [^][^][^].
A new 'AppGen' category prioritizes AI-augmented collaborative workflows. Forrester's Q2 2026 AppGen and Low-Code Platforms report introduces this new 'AppGen' market category, signifying a strong focus on AI-augmented, collaborative workflows within enterprise development. This category places emphasis on enterprise scale, integration, and governance, prioritizing these aspects over simple speed-based feature sets. This shift necessitates more sophisticated, AI-integrated solutions for collaborative design and software development [^][^].
Figma shows strong enterprise traction, driven by AI-led demand. Amidst these industry shifts, prediction markets project a high confidence level of 96% probability that Figma's customer count with over $100,000 in annual recurring revenue (ARR) will exceed 1550 in Q2 2026. This positive outlook is supported by robust enterprise traction, which saw a 48% year-over-year growth in this customer cohort as of Q1 2026, alongside sustained demand for their offerings, notably driven by AI integrations [^][^][^].

8. How have macroeconomic indicators in Q2 2026, such as tech sector hiring freezes, potentially influenced Figma's ability to close new >$100k ARR deals?

Paid customers >$100k ARR1,525 (Q1 2026) [^][^][^]
YoY growth >$100k ARR customers48% (Q1 2026) [^][^][^]
Net Dollar Retention (NDR)139.00% (Q1 2026) [^][^]
Direct links between tech hiring freezes and Figma's new deals are unconfirmed. The available sources do not establish a direct correlation between tech sector hiring freezes in Q2 2026 and Figma's ability to secure new deals exceeding $100,000 in Annual Recurring Revenue (ARR) [^][^][^][^][^][^]. Furthermore, the specific count of >$100k ARR customers for Q2 2026 is not yet publicly disclosed, preventing confirmation of how macro conditions might have influenced new deal closures based on official filings [^][^][^][^][^][^].
Figma demonstrated strong enterprise performance in Q1 2026. In the first quarter of 2026, Figma reported 1,525 paid customers generating over $100,000 in ARR, marking a substantial 48% year-over-year growth [^][^][^]. This growth was further underscored by a 139.00% Net Dollar Retention (NDR) in Q1 2026, suggesting robust demand and indicating that a widespread enterprise buying freeze was not occurring [^][^]. Management attributed this strong enterprise traction to effective AI feature adoption and broad-based seat expansion, which they believe is outperforming existing macro-related challenges [^][^][^].
Macro headwinds primarily affected Figma's stock and investor narrative, rather than direct deal impact. While macroeconomic pressures were present, research suggests that macro uncertainty and sentiment surrounding AI influenced Figma's stock performance and investor discussions more significantly than specific hiring freezes [^][^][^][^][^][^]. Figma's stock experienced a sharp decline in June amidst broader software sell-offs and concerns about AI disruption, with investor conversations focusing on AI-native competition and "SaaSpocalypse" dynamics rather than hiring slowdowns [^][^]. Despite these concerns, analysts view Figma's AI monetization and its central role in workflows as potential growth drivers, suggesting that AI could increase demand for collaborative platforms and prompt enterprise customers to purchase more AI credits [^][^].

9. What Could Change the Odds

Key Catalysts

Figma's operational performance and financial outlook present key bullish catalysts. As of March 31, 2026, Figma reported 1,525 paid customers generating over $100,000 in ARR, reflecting 48% year-over-year growth [^][^][^]. Q1 2026 revenue reached $333.4 million, with management forecasting Q2 2026 revenue between $348.0 million and $350.0 million, indicating 40% year-over-year growth [^][^]. Bullish sentiment centers on Figma's critical role in design, its strong cash position, and the potential for AI features to provide a tailwind [^][^].
Conversely, bearish sentiment highlights risks from AI commoditization, negative operating margins, and high stock-based compensation [^] [^] . The stock has also experienced significant short-selling pressure, with 42.4% of the float recently sold short, contributing to high volatility and potential for short squeezes [^]. This short interest dynamic is partially offset by recent institutional buying, which has provided some market support [^].

Key Dates & Catalysts

  • Expiration: October 02, 2026
  • Closes: October 02, 2026

10. Decision-Flipping Events

  • Trigger: Figma's operational performance and financial outlook present key bullish catalysts.
  • Trigger: As of March 31, 2026, Figma reported 1,525 paid customers generating over $100,000 in ARR, reflecting 48% year-over-year growth [^] [^] [^] .
  • Trigger: Q1 2026 revenue reached $333.4 million, with management forecasting Q2 2026 revenue between $348.0 million and $350.0 million, indicating 40% year-over-year growth [^] [^] .
  • Trigger: Bullish sentiment centers on Figma's critical role in design, its strong cash position, and the potential for AI features to provide a tailwind [^] [^] .

12. Historical Resolutions

No historical resolution data available for this series.