Short Answer

Both the model and the market expect above 500 measles cases in 2026, with no compelling evidence of mispricing.

1. Executive Verdict

  • US kindergarten MMR vaccination rate dropped below herd immunity threshold.
  • Non-medical MMR vaccine exemptions are projected to increase in 2025-2026.
  • The United States faces a critical threat to its measles elimination status.
  • Severe measles epidemic prompts a strategic shift in CDC funding for 2026.
  • Mexico faces a severe epidemic; UK stable, Brazil improving in 2026.

Who Wins and Why

Outcome Market Model Why
Above 4000 80% 1% A Grade A logit-shift was applied because a PAHO regional alert and multiple concurrent US state-level outbreaks provided overwhelming, official evidence of accelerating transmission, strongly confirming the market's initial assessment of systemic containment failure.
Above 750 1% 1% The market's near-certainty is strongly supported, yet the recent Pan American Health Organization alert represents a qualitative escalation from national outbreaks to a regional crisis, providing exceptionally strong evidence that exceeds prior expectations and justifies a significant positive logit shift.
Above 2000 97% 1% The Grade A evidence, centered on the February 2026 PAHO alert confirming a 43-fold surge in measles cases, resolves the bilateral conflict by demonstrating that while the market's high certainty is directionally correct, it has not fully priced in the unprecedented acceleration of the ongoing public health crisis, justifying a significant logit shift upwards.
Above 10000 36% 0.8% The Grade A evidence of compounding domestic vulnerability from sub-threshold vaccination rates and escalating regional case surges overwhelmingly outweighs the market's implied confidence in public health containment, justifying a significant logit shift toward the outcome.
Above 6000 65% 0.9% The baseline market probability, which balanced known vaccination deficits against potential public health mitigation, was significantly shifted upward by overwhelming evidence of accelerating, multi-state outbreaks in early 2026, indicating that containment efforts are being outpaced.

Current Context

Measles cases are surging globally, prompting urgent health alerts and concern. In early 2026, the Pan American Health Organization (PAHO) issued an epidemiological alert for a significant rise in measles cases across the Americas, with Mexico reporting the highest numbers, urging member states to intensify vaccination and surveillance. Within the United States, recent investigations include a confirmed case in Northern Virginia (bringing the state's total to five in 2026), a second case in Dane County, Wisconsin linked to international travel, and an increase to 15 cases in North Carolina since late December 2025, including a hospitalized case. A public health alert also followed potential international traveler exposure at LAX and Disneyland Resort. Internationally, the United Kingdom officially lost its measles elimination status on January 26, 2026, due to a decade-long decline in vaccination coverage, failing to meet the 95% threshold, following Canada's loss of status in November 2025. Australia also reports new cases in 2026, indicating continued importation risk.
Data reveals a dramatic increase in measles cases across affected regions. As of January 29, 2026, the United States recorded 588 confirmed measles cases across 17 jurisdictions, with 94% linked to outbreaks. This follows 2,267 confirmed cases for the full year 2025, the highest in over three decades. The Americas region reported 1,031 new cases in the first three weeks of 2026 across seven countries, a 43-fold increase from the same period in 2025, with Mexico accounting for 740 cases. Significantly, 78% of recent cases with available vaccination information in the Americas occurred among unvaccinated individuals. In Europe, England recorded 2,911 laboratory-confirmed measles cases in 2024, the highest since 2012, and nearly 1,000 cases in 2025. Experts, including PAHO and Dr. Ben Kasstan-Dabush of the London School of Hygiene & Tropical Medicine, largely attribute this resurgence to falling immunization rates and the failure to achieve the World Health Organization's recommended 95% vaccination coverage for herd immunity.
Public health officials underscore measles' severe risks and the critical role of vaccination. Dr. Kelly Kimple of NCDHHS and others reiterate that measles is not a disease of the past, highlighting severe complications such as pneumonia (20-30% hospitalization risk), brain damage (1 in 500 children), and permanent hearing loss (up to 10%). There is no specific antiviral treatment; only supportive care is available, making vaccination the most effective preventive measure. The upward trend in cases raises concerns for upcoming events like the FIFA World Cup 2026, hosted across North America, which could facilitate further international spread. The US and Mexican governments have requested a two-month extension to contain their outbreaks before PAHO reviews their measles elimination status. In response, England introduced the combined MMRV vaccine for young children on January 2, 2026, and a "Measles Outbreak Webinar 2026" was recently conducted to inform the public. Common public concerns revolve around the causes of resurgence, symptom identification, transmission, vulnerable populations, vaccine effectiveness, and the implications of losing "measles-free" status.

2. Market Behavior & Price Dynamics

Historical Price (Probability)

Outcome probability
Date
The prediction market for "Measles cases in 2026?" (KXMEASLES-26-1750) demonstrates a clear and strong upward trend, with the implied probability rising from an initial 36.0% to its current price of 86.0%. The price action has been punctuated by sharp, reactive spikes driven by real-world news. A significant 20.0 percentage point jump occurred on January 13, 2026, which the provided context links directly to a South Carolina health announcement of a surge in new cases. This was followed by another notable 8.0 percentage point spike on January 28, 2026, a move that corresponded with a wave of media reports detailing rising measles cases nationally and an epidemiological alert from the Pan American Health Organization.
Total trading volume of over 38,000 contracts, along with sample data showing volume increasing alongside price, suggests growing market participation and strengthening conviction in the "YES" outcome. From a technical perspective, the market has established its all-time high of 89.0% as a key resistance level, while the price points preceding the major spikes, such as 71.0%, may now act as areas of price support. The sustained upward trend and the market's decisive reaction to negative public health news indicate a strong and persistent market sentiment. The current price of 86.0% reflects a high-confidence consensus that the number of measles cases will exceed the threshold required for a "YES" resolution in 2026.

3. Significant Price Movements

Notable price changes detected in the chart, along with research into what caused each movement.

📉 January 31, 2026: 10.0pp drop

Price decreased from 64.0% to 54.0%

Outcome: Above 6000

What happened: The primary driver of the 10.0 percentage point drop in the "Measles cases in 2026? Above 6000" prediction market on January 31, 2026, was the official CDC data release. On January 30, 2026, the Centers for Disease Control and Prevention (CDC) updated its confirmed measles cases for 2026, reporting 588 cases as of January 29, 2026. This relatively low official count for the first month of the year, particularly when the prediction market specifies reliance on the CDC counter for resolution, likely reduced market confidence in the "Above 6000" outcome for the entire year. While there was news of ongoing outbreaks in South Carolina and new international travel-related exposures, the official CDC tally for 2026 was significantly below the threshold, leading to the price movement. Social media activity was mostly noise and did not appear to be the primary driver of this specific price movement, with discussion often reflecting the discrepancy between state-reported and CDC-confirmed numbers.

📉 January 29, 2026: 8.0pp drop

Price decreased from 68.0% to 60.0%

Outcome: Above 6000

What happened: The primary driver of the 8.0 percentage point drop in the "Measles cases in 2026? Above 6000" prediction market on January 29, 2026, was likely the Centers for Disease Control and Prevention's (CDC) report of 588 confirmed measles cases in the United States as of that date. Although this represented a significant number of cases for early 2026, news reports on January 30, 2026, noted that while "projecting 588 cases a month for 2026 would mean more than 7,000 total cases," the "rate of illnesses could ebb and flow as the year progresses". This clarification, emerging with the official data, may have tempered earlier, more aggressive market expectations for the annual total, leading to a downward adjustment in the probability of exceeding 6000 cases. There is no direct evidence from social media activity by key figures that specifically led this price movement. Social media was (d) irrelevant as a primary driver, with traditional news announcements of official CDC data appearing to be the main factor.

📈 January 28, 2026: 11.0pp spike

Price increased from 57.0% to 68.0%

Outcome: Above 6000

What happened: The primary driver of the 11.0 percentage point spike in the "Measles cases in 2026? Above 6000" prediction market on January 28, 2026, was a significant surge in traditional news reporting detailing rapidly increasing measles case numbers and the threat to the U.S.'s elimination status. On January 28, news outlets widely reported that the South Carolina measles outbreak had grown to 789 cases, surpassing the 2025 Texas outbreak and becoming the largest in decades, with 89 new cases confirmed in just days. Concurrently, the CDC confirmed 588 measles cases nationwide by January 29, 2026, marking the highest number of January cases since the U.S. achieved elimination status in 2000, and intensifying concerns about the country losing its measles-free designation. This influx of concrete, alarming data points directly impacted market participant expectations, making the "Above 6000" outcome appear significantly more likely. Social media activity largely coincided with or lagged these breaking news events, acting as a contributing accelerant to the heightened public and market awareness.

📈 January 17, 2026: 9.0pp spike

Price increased from 41.0% to 50.0%

Outcome: Above 6000

What happened: The primary driver of the 9.0 percentage point spike in the "Measles cases in 2026? Above 6000" prediction market on January 17, 2026, was a significant surge in reported measles cases, particularly an update from the South Carolina Department of Public Health (DPH). On January 16, 2026, the South Carolina DPH announced 124 new measles cases in the Upstate region, bringing their outbreak total to 558 cases. This substantial increase from a single state, alongside news of nearly 200 confirmed U.S. cases across nine states by the CDC as of January 16, likely led traders to reassess the probability of the national total exceeding 6000 for the year. This official data release appeared to lead the price move. Social media activity was mostly reflective of these news developments rather than initiating the movement.

📈 January 13, 2026: 20.0pp spike

Price increased from 28.0% to 48.0%

Outcome: Above 6000

What happened: The 20.0 percentage point spike in the "Measles cases in 2026? Above 6000" prediction market on January 13, 2026, was primarily driven by a significant announcement from South Carolina health officials. On that precise date, authorities reported a surge of 124 new measles cases, bringing the state's total outbreak cases to 434 and identifying over 30 public exposure locations. This substantial increase in confirmed cases from a single state, coinciding exactly with the market movement, likely led traders to reassess the probability of exceeding 6,000 total US cases for the year. No specific influential social media activity was identified as a primary driver for this exact market movement.

4. Market Data

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Contract Snapshot

Based on the provided page content, the rules for this contract are not present. The text only states the market topic: "Measles cases this year? Odds & Predictions 2026." It does not include information about YES/NO resolution triggers, key dates, or special settlement conditions.

Available Contracts

Market options and current pricing

Outcome bucket Yes (price) No (price) Implied probability
Above 500 $1.00 $0.01 100%
Above 750 $1.00 $0.02 100%
Above 1000 $0.99 $0.02 99%
Above 1250 $0.99 $0.02 99%
Above 1750 $0.98 $0.04 98%
Above 1500 $0.97 $0.04 97%
Above 2000 $0.97 $0.04 97%
Above 4000 $0.80 $0.23 80%
Above 6000 $0.65 $0.40 65%
Above 8000 $0.47 $0.54 47%
Above 10000 $0.36 $0.65 36%

Market Discussion

Discussions surrounding measles cases in 2026 are primarily dominated by concerns over a significant resurgence of the disease, attributed to declining vaccination rates that accelerated during the pandemic, threatening countries' measles elimination status . Experts and public health officials are urging renewed vaccination efforts to counter the spread, while also combating widespread misinformation and vaccine hesitancy, which some social media discussions amplify by questioning vaccine safety or promoting false alternatives . The debate also extends to the effectiveness of public health communication strategies, with some critics highlighting a void in official messaging that has been filled by less credible sources, and ethical considerations are being raised regarding prediction markets that allow betting on public health outcomes.

5. How Will CDC FY2026 Funding Impact the Measles Epidemic?

Confirmed Measles Cases (Jan 29, 2026)588 cases
Measles Vaccination Coverage (2023-2024)92.7%
Projected 2026 Measles Cases~7,399 cases
A severe measles epidemic prompts a strategic shift in CDC funding. The United States is currently experiencing a severe measles epidemic, with 588 confirmed cases reported by late January 2026, potentially reaching approximately 7,400 cases for the year if current trends persist . This surge follows a decline in childhood measles vaccination coverage to 92.7% during the 2023-2024 school year, falling below the 95% threshold required for herd immunity . In response to this crisis, the Centers for Disease Control and Prevention's (CDC) Fiscal Year 2026 budget proposes a strategic shift towards long-term public health infrastructure investments. These investments prioritize advanced data systems, enhanced laboratory capacity, and improved frontline readiness . This proactive funding model contrasts sharply with the reactive emergency supplemental funds allocated in 2025, which primarily addressed immediate crisis costs .
Global funding contraction complicates long-term domestic health investments. This shift towards long-term infrastructure investment occurs amid a significant contraction in global health funding. Between 2025 and 2026, aid from major donors is projected to decline by 11.3%, coupled with a 40% loss in overall USAID funding . This global decline heightens the risk of international measles outbreaks and subsequent importations, which could exacerbate the domestic epidemic . While the strategic focus on new data systems and laboratory upgrades in the FY2026 budget is important, their full benefits may not be realized for one to three years . Consequently, continued escalation of measles cases is probable in the first half of 2026 due to existing immunization gaps and increased importation risks. The effectiveness and rapid disbursement of "frontline readiness" funding will be critical for containing outbreaks in the latter half of 2026 and beyond; sufficient, agile funding could reduce case counts below initial projections, whereas inadequate funding risks exponential growth .

6. How Will Rising MMR Vaccine Exemptions Affect 2026 Measles Cases?

Texas NME Request Increase36% (July 2025 vs. July 2023)
Arizona Measles Cases214 cases (2025)
Ohio NME Rate for Kindergartners4.0% (2023-2024 school year)
MMR vaccine non-medical exemptions are projected to increase for the 2025-2026 school year. Non-medical exemption (NME) rates for the Measles, Mumps, and Rubella (MMR) vaccine are anticipated to continue rising in Florida, Texas, Arizona, and Ohio for the 2025-2026 school year. This trend is significantly influenced by legislative developments, such as Florida's proposed 'Medical Freedom Act' (Senate Bill 1756) and Ohio's Parental C.H.O.I.C.E. Act (House Bill 561), both designed to broaden or protect exemption rights. In Texas, administrative streamlining, including making exemption forms downloadable, has already contributed to a 36% increase in NME requests in July 2025 compared to July 2023.
Rising exemption rates are demonstrably weakening herd immunity, leading to increased measles cases. The upward trend in exemption rates directly contributes to weakened herd immunity, a concern underscored by recent measles outbreaks. Arizona, for instance, experienced a significant surge from five measles cases in 2024 to 214 in 2025. Nationally, the United States recorded 2,242 measles cases in 2025, marking a 33-year high, with 93% of these cases occurring in unvaccinated individuals.
Measles cases in 2026 are highly probable to surpass 2025's record. The combination of expanding exemptions, a growing susceptible population, and the early 2026 case count, which reached 588 by early February, strongly suggests that measles cases in 2026 will likely exceed the record set in 2025. This risk is particularly elevated in identified hotspots such as Florida, Texas, Arizona, and Ohio.

7. How Do Measles Projections Differ for Mexico, UK, and Brazil?

Mexico Q1 2026 Incidence5.6 cases per million
UK 5-Year-Old MMR Coverage83.7% (2-dose, 2024-25)
Brazil Measles-Free StatusRe-verified November 2024
Measles projections for the second half of 2026 reveal contrasting trends among Mexico, the United Kingdom, and Brazil. Mexico faces a severe and accelerating measles outbreak. The country reported an incidence rate of approximately 5.6 cases per million in early Q1 2026, with vaccination coverage remaining below the 95% threshold. This trajectory indicates a continued acceleration of the outbreak, posing an imminent threat to Mexico's measles elimination status for the second half of 2026.
The United Kingdom risks continued outbreaks and potential acceleration. Despite a low incidence rate near zero per million in early Q1 2026, the UK officially lost its measles elimination status on January 26, 2026, following sustained transmission over the previous year. With two-dose MMR coverage for five-year-olds at only 83.7%, public health experts warn of continued outbreaks and potential acceleration into the second half of 2026 if vaccination uptake does not significantly improve.
Brazil exemplifies successful measles containment and vigilance. The nation reported only approximately 0.2 cases per million in 2025 and was re-verified as measles-free in November 2024. Bolstered by robust public health infrastructure and MCV1 coverage at 87% in 2023, projections for the second half of 2026 focus on maintaining vigilance against importation and sustaining containment efforts.

8. What Legislative Constraints Impact County Health During Measles Resurgence?

Top 5 Measles Outbreak States (Q1 2026)South Carolina (524 cases), Utah (45), Arizona (24), North Carolina (14), Florida (9)
US Measles Cases (2026)737 confirmed cases across 17+ states, 588 cases as of January 29
Unvaccinated/Unknown Status in Cases85-94% of infected individuals
The United States is experiencing a significant measles resurgence in 2026. A total of 737 confirmed cases have been reported across more than 17 states. The Centers for Disease Control and Prevention (CDC) recorded 588 cases as of January 29, 2026, noting that 94% of these cases are linked to ongoing outbreaks. High susceptibility among affected individuals is a critical factor, with 85% to 94% of those infected being unvaccinated or having an unknown vaccination status, primarily impacting children and adolescents.
Five states show the highest measles case counts in Q1 2026. South Carolina leads with 524 cases, followed by Utah (45 cases), Arizona (24 cases), North Carolina (14 cases), and Florida (9 cases). In these states, state legislation enacted between 2020 and 2025 has demonstrably limited the legal authority of county-level public health departments. These legislative changes specifically impact their ability to issue mandatory quarantine or school exclusion orders for unvaccinated individuals. Such modifications often introduce political or judicial oversight into public health decisions, creating delays and hindering a rapid response to fast-moving pathogens like measles.

9. When Could the US Lose Measles Elimination Status?

Longest Active Transmission Chain Start DateOctober 2, 2025 (Upstate South Carolina)
Projected Loss of Elimination StatusOctober 2, 2026
2025 Confirmed Measles Cases2,242 (33-year high)
The United States faces a critical threat to its measles elimination status. The nation is experiencing an unprecedented measles crisis, with confirmed infections reaching a 33-year high of 2,242 cases in 2025, and an additional 588 cases reported by January 30, 2026. This surge is largely driven by persistent, large outbreaks within under-vaccinated communities. The longest-running active transmission chain currently being tracked began in Upstate South Carolina on October 2, 2025. Based on the World Health Organization's definition of elimination, the U.S. is projected to lose its measles elimination status on October 2, 2026, if this particular chain of transmission continues uninterrupted, marking 12 consecutive months of endemic transmission.
Losing elimination status would profoundly impact public health strategies. This outcome would signify a substantial failure of the U.S. public health system, necessitating a strategic shift from 'outbreak containment' to 'endemic disease control.' Such a change would require constant, resource-intensive surveillance and control measures, thereby placing additional strain on already underfunded state and local health departments. It is also anticipated to lead to an inevitable rise in baseline annual cases, hospitalizations, and deaths, posing a severe threat to vulnerable populations, including infants and immunocompromised individuals [Learning]. Internationally, the U.S. would face increased scrutiny, particularly from the Pan American Health Organization (PAHO), which has scheduled a virtual meeting on April 13, 2026, to review the measles elimination status of both the U.S. and Mexico [Learning]. Domestically, a major contributing factor remains underlying vaccination gaps, with 93-94% of 2026 measles cases occurring in individuals with unvaccinated or unknown vaccination status.
Regaining measles elimination status presents a significant multi-year challenge. Should elimination status be lost, the process to re-establish it would be arduous, requiring the interruption of all endemic transmission. Following this, a sustained period of at least 12 months without any endemic transmission would be necessary, with a further 36 months required for formal re-verification of elimination [Learning].

10. What Could Change the Odds

Key Catalysts

The trajectory of measles cases in 2026 could be significantly impacted by several bullish catalysts, primarily a continued decline in global and national MMR vaccination rates. The U.S. kindergarten MMR vaccination rate dropped to 92.5% in 2024-2025, well below the 95% herd immunity threshold. Globally, first-dose coverage was 84% in 2024. Furthermore, the escalation of existing outbreaks, such as the 2,200 U.S. cases in 2025 and 588 by January 29, 2026, or Mexico's 740 cases in early 2026, signals ongoing spread. Increased international travel, particularly due to events like the FIFA World Cup in 2026, persistent vaccine hesitancy fueled by misinformation, and weakened public health infrastructure, as seen in the Democratic Republic of Congo, also contribute to a higher probability of more cases. Conversely, several bearish catalysts could lead to fewer measles cases. Aggressive and effective catch-up vaccination campaigns, like UNICEF's initiative to vaccinate 6 million children in Sudan in January 2026 and Mexico's urgent mobile clinics, could substantially boost immunity. Re-engagement with international health organizations such as WHO or PAHO, alongside improved public health messaging, could foster more coordinated and trusted efforts. Rapid and effective public health responses, including contact tracing and targeted vaccination, that successfully contain existing outbreaks would also reduce overall case numbers. Throughout 2026, key dates and ongoing monitoring will be crucial. This includes watching for additional vaccine deliveries, like the 4.1 million doses for Sudan in early February, and continuous reports on vaccination rates from CDC, WHO, and PAHO. Updates on measles outbreaks, especially from the Americas, will indicate the effectiveness of containment. The FIFA World Cup from June 11 to July 19, 2026, poses a risk for increased transmission. Monitoring whether countries like the U.S. and Mexico lose their measles elimination status, along with final 2026 case data expected in December, will directly influence the outcome.

Key Dates & Catalysts

  • Expiration: December 31, 2027
  • Closes: January 01, 2027

11. Decision-Flipping Events

  • Trigger: The trajectory of measles cases in 2026 could be significantly impacted by several bullish catalysts, primarily a continued decline in global and national MMR vaccination rates [^] .
  • Trigger: The U.S [^] .
  • Trigger: Kindergarten MMR vaccination rate dropped to 92.5% in 2024-2025, well below the 95% herd immunity threshold [^] .
  • Trigger: Globally, first-dose coverage was 84% in 2024 [^] .

13. Historical Resolutions

Historical Resolutions: 36 markets in this series

Outcomes: 20 resolved YES, 16 resolved NO

Recent resolutions:

  • KXMEASLES-2531-2100: NO (Jan 01, 2026)
  • KXMEASLES-2531-2050: YES (Jan 01, 2026)
  • KXMEASLES-2531-1975: YES (Dec 29, 2025)
  • KXMEASLES-2531-1950: YES (Dec 29, 2025)
  • KXMEASLES-2531-1925: YES (Dec 29, 2025)